Plush product
Touch & characterMade to be loved, carried and collected—giving the character a real place in daily life.
AI-INTERACTIVE CHARACTER PLATFORM
Plush keeps the touch. The phone keeps the experience growing.
An interactive plush product has four layers: plush provides touch, NFC provides identity, the character agent keeps expression consistent, and the mobile app carries interaction and updates.
The plush has no battery, microphone or autonomous speaker. Digital interaction happens only when the user opens the app.
ONE PRODUCT, FOUR LAYERS
Four distinct layers make one complete product.
Passive NFC
Identity & connectionIdentifies the individual plush and opens the corresponding character entry point.
Character agent
Consistent expressionOrganizes responses around character definition, user-provided information and content boundaries.
Mobile app
Experience & updatesHosts chat, care, photos, story listening, mini games and content updates.
FROM IP TO A LIVING PRODUCT
From character assets to a physical product and mobile experience.
Character assets & boundaries
- Character definition and world
- Visual assets and audience insight
- Licensing scope and content boundaries
Product development and app adaptation
- Product definition and supply chain
- NFC identity and character agent
- Mobile-app content and ongoing operations
A touchable, updatable character
- Complete interactive product
- Integrated online-offline experience
- Content updates and service arrangements
THE NFC EXPERIENCE
Install and bind first, then tap inside the app.
Install the app and complete initial serial-number binding, then use phone NFC inside the app to identify the plush. Passive NFC provides an identity entry point; the mobile app hosts conversation, care, photos and the currently available activities.
- 01Install and bind
- 02Tap inside the app
- 03Identify the character
- 04Choose an activity
INTERACTION TO DISCUSS
Interaction directions to discuss for a partner project.
Choose from adapted experiences for each project. Features are defined by the demonstration and service terms both sides confirm.
Character conversation & care
Talk or care inside the mobile app using an agreed character definition.
User-created photos & text
Users actively save photos or write text. Display and storage are agreed per project.
Mini games & interaction
Choose an adapted activity after reviewing its demonstration and conditions.
Character-themed content
Agree on content scope and update arrangements; daily updates are not assumed.
IP PARTNERSHIP · PRODUCT PLATFORM
Turn your character into a product people can hold and revisit.
For IP licensing, co-development, branded interactive products and physical-digital experiences.
Discuss a platform partnership ↗